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WHY HAVE A CONTENT MANAGEMENTS SYSTEM (CMS) FOR YOUR SITE?

To be fully effective, a website needs to be kept current.  If a business takes on a new product line, or removes one, that should be reflected on the website.  If there’s been a significant business event, such as a merger or acquisition, that also needs to be communicated on one’s website.

Many companies find it difficult to keep their web site content as up to date as they would like. There are often delays getting new content online and the site stagnates and clients or prospective clients see outdated information. That’s why so many companies are turning to CMS.

A Content Management System provides one the ability to easily manage their site content.  With CMS, someone with no technical knowledge can add / change / delete any images, change existing text, and add new pages to the site.

BENEFITS OF A CONTENT MANAGEMENT SYSTEM

Separation of design, structure, and content
Dividing these three layers provides significant advantages throughout the life of a website.  With separation, each layer can be altered without affecting the other layers.  The design can be redone for a new look without any changes to content or structure.  Structure can be modified with no effect to the design or content.  Lastly, content can be altered without the need to change the front-end design or functional structure.  The separation of these three areas creates the strength and advantages of a content management system.

Content production without programming or design experience
A Content Management System allows the content editor to interact with the site in several ways.  The CMS provides a graphical user interface that allows the editor to add images and multimedia files, create or modify content, and more. 

Other Benefits of a Content Management System:

Maintenance can be performed on any web browser from anywhere with an Internet connection.  No waiting for the IT department, or the site webmaster.

Content Management Systems are designed for non-technical users.  Anyone that’s worked with a word processer can manage the content.  No HTML knowledge is required.

Website editing can be restricted, through the use of passwords, to only users that are authorized to change the site contents.

One can have multiple authors working on different sections of the site, with their work presented with the same design.

The site content is stored in a database, allowing the reuse of that content on different presentation media – print, browser, mobile browser.

Website navigation is automatically generated based on database settings.

Regular content changes will result in positive and relevant search engine traffic.

Summary
The above advantages are clearly compelling reasons for including a Content Management System in any website project.  A website represents a living, organic business and almost all businesses experience frequent change, small and large.  The site is the business’ face to the Internet world, and it needs to be an accurate and up-to-date reflection of that business.