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WHAT IS SEO?

SEO stands for search engine optimization. Search engine optimization is the process of designing your website with search-friendly content, keywords, linkage, and ease of use to occur the highest ranking in search engines, and thus drive the most traffic to your website.

HOW CAN PURE INTERNET MEDIA IMPROVE MY SEO?

At Pure Internet Media, we look at a number of different statistics to analyze why your website isn’t performing up to its potential. We break down the numbers to learn where your traffic is coming from and what we can do to improve it. We go beyond search engines and look at a number of factors to improve your site’s traffic, and ultimately increase your sales.

Content: Content is king. When search engines crawl the web, they are looking at particular elements, mainly text, to see what a site is about. At Pure Internet Media, we analyze all of the content on your website to see why it isn’t converting, and then address it accordingly.

Keywords: Keywords are the most important SEO element scored by web crawlers. Keywords count higher towards rankings in specific areas of your website. We make sure these areas get special attention to achieve the best SEO. Too often, SEO companies choose broad, generic keywords that are used in millions of websites, resulting in your website being buried beneath thousands of others. We carefully consider keywords to fit your website and ensure that you receive traffic that’s most relevant for your business.

Links: The algorithms of search engine crawlers rely heavily on inbound (backlinks) and outbound links. We evaluate internal links, text links, and anchor text to provide you with valuable traffic that goes beyond search engine rankings.

Domains, URLs, site files: Keyword rich URLs and file names are very important to search engines. We analyze and make suggestions toward improving these elements, as well as toward your overall sitemap.

Doorway Pages: We design and write content for doorway pages in order to improve your ranking for specific keywords. We carefully craft each page specific to that keyword, so as not to have duplicate content that would be excluded from search engines.

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